01 Sustainability
At Fashion by Rawan, sustainability is at the core of our mission. We strive to create garments that are not only beautiful but also environmentally responsible. Our commitment to sustainability guides every aspect of our production process, ensuring we minimize our ecological footprint while delivering timeless pieces.
02 Craftsmanship
Fashion by Rawan was founded to create timeless, investment pieces that challenge the throwaway culture of fast fashion and overconsumption. We focus on beautifully constructed garments designed to be worn for a lifetime, favoring neutral tones and classic tailoring over trend-driven designs. Our dedication to craftsmanship includes continually improving our sourcing and supply chain practices to ensure our garments are produced under the best working conditions. We aim for our customers to feel confident passing down our pieces to future generations, knowing that together we are contributing to a more sustainable future.
Our Commitments at Fashion by Rawan
All of our pieces are designed in-house at our Tira HQ, reflecting our contemporary attitude. Our expertise in embellishment, fit, and luxury fabrics underpins each collection, creating garments that excel in both design and quality.
Our meticulous attention to detail is evident throughout our extensive development process, which includes CAD design, pattern cutting, and fabric selection. Every intricate detail is carefully considered by our Design Team to ensure each collection communicates a sense of sophistication and empowerment.
Method
Passed down through generations, our master artisans combine a lifetime of craft knowledge with traditional beading techniques to create remarkable pieces of beauty. Every item is hand-made and hand-embellished, either by artisans in South Asia or by our dedicated embellishment team at our Tira HQ.
Our garments reflect meticulous craftsmanship, with each piece requiring over six weeks of work to complete. Every Fashion by Rawan product is infused with intense pride, where the emotional investment of our artisans resonates deeply within each creation.